奇点传达：新年红毯送礼企划｜品牌传播与产品设计

RED CARPET

红毯

"Red Carpet" is a gift plan by Singularity Comm. at the end of 2021. Two years since the outbreak of the pandemic, the entire market has experienced a huge impact. But at the same time, we have noticed many positive changes too. There were still a lot of new clients who reached out and cooperated with us, and vain thoughts in the past vanished away. We believe that the world is moving forward even under the pandemic, and new vitality will always flourish. We hope to use the "red carpet" imagery to convey this optimism and best wishes to our partners and friends – we wish you all a prosperous new year.

“红毯”是奇点传达公司 2021 年末的一次送礼企划。疫情发生两年来，整个市场经受了巨大的影响。但同时我们也感知到不少积极的变化，依然有众多新的客户同我们达成合作，而过往市场上许多虚浮的东西也沉寂了下去。我们相信纵使大疫之下，世界滚滚向前，新的生机总会勃勃不绝。我们希望借“红毯”的意象将这份乐观，以祝福的形式传达给我们的伙伴及朋友们——祝大家新的一年万事顺遂。

Creative Director: Zhang Lianggang 张椋刚

A Noncommercial Project Presented by CES 创造元素和系统