白鲸薇光：专业科研产品力的视觉转译｜包装设计

BELUGA SHIMMER

白鲸薇光

Beluga Summer is a high-end medical skin care brand under Cutia Therapeutics Group. We were hired to design a product packaging system for them. With the group's strong scientific research and product development capabilities, Beluga Summer has already built a solid foundation for themselves. The core concept of the packaging design project is to clearly demonstrate the product strengthes. To this end, we decided to present the outline and even the quantity of the inner bottles on the surface of the outer packaging. This shows Beluga Summer's full confidence in its products. Function, ingredients and other product information are directly marked on the front of the package, and through text layout design, simulating a sense of rigor that only exists in scientific research reports. We also included the graphical molecular formula to bring the audience a psychological hint of professional scientific research, which further strengthens the expression of the product's advantages.

白鲸薇光是科笛生物集团旗下的高端医美护肤品牌。我们受客户委托，为其设计一套产品包装系统。凭借集团强大的科研能力，白鲸薇光以坚实的产品力铸成品牌基石。包装的核心概念在于清晰展现品牌的产品力优势。为此，我们将产品内瓶的轮廓乃至数量，原原本本、大方呈现于外包装表面。以此表现白鲸薇光对产品的充分自信。并将产品的功效、成分等信息直接标注于包装正面，模拟出科研报告文字排版的严谨感，另加入图形分子式，带给受众专业科研的心理暗示，进一步强化产品力优势的表达。

Creative Director: Zhang Lianggang 张椋刚

Client: Cutia Therapeutics Group 科笛生物

Presented by CES 创造元素和系统