FORGET IN：囊括美好的个护品牌｜视觉识别系统设计

FORGET IN

Forget in is a brand of body care products for young consumers. In the brand name creation phase, we decided to use the word “in”, and this simple yet extremely common word not only implies an inward-looking, self-loving attitude to life, but also makes the brand easily memorable. In the design phase, we added the brackets “{ }” to make the brand even easier to recognize and remember, which also further expresses the idea of “in”.

Forget in 是一个面向年轻消费人群的身体护理品牌。起名阶段，我们借由单词“in”，寓意向内观察、爱护自己的生活态度和囊括一切美好事物的意象。作为结构简单的高频词，“in”也有着很好的记忆度。设计部分，我们在标识字体之上增加标点“{ }”作为品牌的视觉锚点，并进一步阐述“in”的概念。

CREATIVE DIRECTOR: Zhang Lianggang 张椋刚

CLIENT: 律恩泽雅

PRESENTED BY: CES 创元系（原奇点传达）