【悦川】李白涮牛肚 品牌全案设计
郑州/平面设计师/2年前/8684浏览
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【悦川】李白涮牛肚 品牌全案设计
品牌策划:Z . Baoer
视觉设计:伍拾玖
空间设计:Yang . Damie
摄影:伍拾玖、Yang . Damie
所属团队:子然设计
——
项目落地:2023.07 河南·洛阳市
——
老城区,才是最阳的地方
老城区,保留的不仅仅是洛阳人的回忆,
更隐藏着众多洛阳地道美食,样样都是老洛阳人最钟爱的味道。
与洛阳水席、牛肉汤并驾齐驱的“洛阳美食三驾马车”之一
便是“洛阳涮牛肚”。
而李白对于品牌而言,
他的的洒脱不羁对现代人的精神焦虑
有强烈的借鉴意义。
[悦川]李白涮牛肚
便有了一个小小的愿景
在钢铁森林间
发现生活中的松弛与自由
打造属于他们的
理想之所
人生得意
自在无羁
The old city is the most sunny place
The old urban area preserves not only the memories of Luoyang people,
There are also many authentic Luoyang cuisine hidden, all of which are the favorite flavors of the old Luoyang people.
One of the "Three Carriages of Luoyang Cuisine" that are on par with Luoyang Shuixi and Beef Soup
It's "Luoyang Instant Beef Tripe".
For the brand, Li Bai,
His free and unrestrained attitude towards modern people's spiritual anxiety
It has strong reference significance.
[Yuechuan] Li Bai's instant beef tripe
has a small vision
In the steel forest
Discovering Relaxation and Freedom in Life
Build something that belongs to them
Ideal place
Life satisfaction
Free and unrestrained
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(部分图片来自网络,均为设计交流,不作为商业使用,侵删)
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