罐子蛋糕品牌包装设计 | 果啵啵×小心蓝色

项目丨PROJECT

小心蓝色/2023.8

服务丨SERVICE

物料设计/产品包装

项目背景

短保烘焙糕点消费热度攀升，带动新客涌入，刺激市场增长。罐子蛋糕，顾名思义，就是用罐子装的蛋糕，以一人份、玻璃瓶装居多，在吃法上用勺子舀着吃，也打破了传统蛋糕十字刀分切的形式，在长途运输方面也有先天性优势。

我们希望在坚定品质升级的基础上，基于消费场景深挖用户需求，尤其要关注核心高频场景早餐、下午茶，为消费者提供更创新的口味、更丰富的口感以及更健康的产品，同时，在分享、社交、日常伴手礼赠的场景上提供更多高颜值、跨界联名的糕点产品。

The consumption heat of short-term bakery pastries has risen, driving the influx of new customers and stimulating market growth. Jar cake, as the name suggests, is a cake in a jar, with one person, glass bottles, in the way of eating with a spoon to eat, but also broke the traditional cake cross knife cutting form, in long-distance transportation also has congenital advantages.

We hope that on the basis of firmly upgrading the quality, based on the consumption scene to dig the user needs, especially to pay attention to the core high-frequency scene breakfast, afternoon tea, to provide consumers with more innovative taste, richer taste and healthier products, at the same time, in the sharing, social, daily hand gift scene to provide more high appearance level, cross-border joint pastry products.