MOOGU Brand Identity

MOOGU莫沽手作是一个木工工作室。标志设计取自品牌英文名称“MOOGU”首字母M。标志将中国传统榫卯工艺中的“燕尾榫”形态融入品牌首字母“M”中。

MOOGU is a woodworking studio. The logo is taken from the initial letter M of the brand "MOOGU". The logo integrates the "dovetail" form from traditional Chinese mortise and tenon craftsmanship into the letter "M", which conveys the industry attributes of "woodworking studio”.