FUJIFILM X-SPACE：富士影像空间的周边延展｜产品设计

FUJIFILM X-SPACE

富士影像空间

FUJIFILM X-SPACE is a shared space of image set up in Shanghai by Fuji Group, who hired us to design a series of spin-off merchandise. Aiming to avoid unnecessary visual burdens for the users, we decided not to introduce any new graphic in the design, and extend from the X-SPACE logo instead, and via a straight-forward repetition and a multi-layer visual effect, strengthen the users’ recognition and memory of the brand. In addition, we also designed a group of badges based on the theme of the space in order to add more fun to the series.

FUJIFILM X-SPACE 是日本富士集团于上海设立的一处影像共享空间。我们受客户委托为其设计一套周边应用。为避免增加受众的记忆负担，我们在设计中并未引入新的图形元素，而是取用 X-SPACE 的标识进行延展，通过直白的重复，实现丰富的视觉效果，达成受众对品牌的有效记忆，助力品牌推广。此外，我们又结合空间的影像主题设计了一组徽章，增加周边产品的趣味性。

CREATIVE DIRECTOR: Zhang Lianggang 张椋刚

CLIENT: FUJIFILM China

PRESENTED BY: CES 创元系（原奇点传达）