椒香排骨新式炸食品牌x鹿堇｜品牌视觉全案

椒香排骨是一个韩式美食制作方式与中国独特香料融合的特色炸食品牌。

品牌主要以炸排骨、炸年糕等食材为主要料理，在制作中精心选取中国四川、新疆等地的独特香料，搭配自己独特的黄金比例配方，超10余种香料的腌制后，使食材与香料的香气融为一体，香气在口中爆炸，让味蕾在口腔中愉悦跳舞。

不仅如此，椒香排骨有着他独特的IP形象，以排骨元素为IP的特点形成了PIPI猪，与此同时以花椒为元素设计的辅助形象形成椒小妹，当PIPI猪与椒小妹相遇，展开一系列关于爱的“故事”，为这个品牌注入了生命力。

Pepper Pork Ribs is a special fried food brand that combines Korean cuisine with unique Chinese spices.

The brand mainly uses fried pork ribs, fried rice cakes and other ingredients as the main dishes. During the production, it carefully selects unique spices from Sichuan, Xinjiang and other places in China, and matches it with its own unique golden ratio formula. After marinating more than 10 kinds of spices, the ingredients and The aromas of spices come together and explode in the mouth, making the taste buds dance with joy in the mouth. Not only that, the pepper-flavored pork ribs has its unique IP image. The PIPI pig is formed with the rib element as the IP feature. At the same time, the auxiliary image designed with the peppercorns as the element forms Jiao Xiaomei. When PIPI pig and Jiao Xiaomei meet, Unfolding a series of "stories" about love has injected vitality into the brand.