武夷山国家公园1号风景道 I 123 351（上武夷）

通过对于武夷山国家公园1号风景道的品牌元素开展设计提炼，

以最初的设计方向例：山水、山 、 “武”字设计、“夷”字设计进行分析研究，

最终结论：提炼出品牌调性且有标志性的图形，应设计与品牌名称有关联的元素

随之在“武”字上进行提升，有代表性且有个性、独特的图形，设计要求上提到“国际”想到了数字

阿拉伯数字国际性强 ，用最简单的数学题来体现“武夷山”的“武”字跟一号风景道的“1”字

2-1= 1 巧妙结合品牌调性，又不失个性 ，以数字符号传达品牌理念。

宣传语也是采用数字化方式，用数字的谐音诠释：513--武夷山 351--上武夷，有较强的记忆性

一看就懂，一读就会，趣味化+文化+国际化，塑造经典且成为经典，展示不一样的武夷山！

By designing and refining the brand elements of the No.1 Scenic Byway in Wuyi Mountain National Park,

Take the original design direction for example: landscape, mountain, "Wu" character design, "Yi" character design to analyze and study.

Final conclusion: To extract the tonality and iconic graphics of the brand, the elements associated with the brand name should be designed

Subsequently, the word "Wu" was upgraded, representative and personalized, unique graphics, and the design requirements mentioned "international" thought of numbers

Arabic numerals are international, and the simplest mathematical problems are used to reflect the word "Wu" of "Wuyi Mountain" and the word "1" of the No. 1 scenic way

2-1= 1 Cleverly combines the tone of the brand, without losing personality, and conveys the brand concept with digital symbols.

The propaganda language is also a digital way, with the homophonic interpretation of numbers: 513-- Wuyi Mountain 351-- Wuyi, there is a strong memory

A look to understand, a read will be, fun + culture + internationalization, shaping a classic and become a classic, show a different Wuyi Mountain!