反转十蔬：巷弄里的素食煎饼专门店｜品牌VI系统设计

Fan Zhuan Shi Shu

反转十蔬

By improving the traditional Chinese pancake and giving the customers a more organised dinning experience, chain restaurant brand Fan Zhuan Shi Shu hopes to reunite the customers with their childhood memory of tastes. We got inspiration from old Shanghai alleys and Hongkong tea restaurants and combined them with the modern design approach to build a visual system that embraces both traditional Chinese marketplace and modern simplicity styles, hoping to create a sense of assurance and at the same time arouse an emotional resonance for the customers.

连锁餐饮品牌反转十蔬，改良传统煎饼小吃，希望以规范整洁的面貌，带大家找回儿时的味道。我们在设计时，借鉴老上海弄堂与港式茶餐厅的视觉调性，表现传统中国市井气息，同时运用现代设计手法，建立简洁有序的视觉系统。希望借此带给受众规范品牌安心感的同时，更能引起人文情感的共鸣。

ART DIRECTOR: Zhang Lianggang 张椋刚

CLIENT: 反转十蔬

PRESENTED BY: CES 创元系（原奇点传达）