武夷山国家公园1号风景道丨品牌设计

武夷山国家公园1号风景道途经武夷山国家公园核心区域、黄坑景区、楠木林景区、考亭书院.五夫朱子故居等30余处精彩景区和文化景点，构筑起大武夷生态旅游环线，全面展现闽北优质的文化和旅游资源。

武夷山国家公园1号风景道按主题特色分四段，南源岭一黄坑镇: 为生态探索之旅，展示“碧水丹山，生物之窗”的特色主题;黄坑镇一苔口镇: 为乡村度假之旅，展示“林海竹乡，山水人家”的特色主题;营口镇--五夫镇: 为历史人文之旅，展示“理学之邦，人杰地灵”的特色主题;五夫镇-南源岭: 为山水茶之旅，展示“万古山水，万里茶道”的主题特色。设计中将“1号”和武夷山的“夷”字进行结合组成品牌logo，在笔画的细节变化和青蓝烟雨色的渐变中，来体现武夷山的山路、水路、自然与人文历史。

Wuyishan National Park No. 1 Scenic Route passes through the core area of Wuyishan National Park, Huangkeng Scenic Area, Nanmu Forest Scenic Area, and Kaoting Academy. More than 30 wonderful scenic spots and cultural attractions, such as the former residence of Wufu Zhuzi, have built a Dawuyi eco-tourism loop, comprehensively displaying the high-quality cultural and tourism resources of northern Fujian.

Wuyishan National Park No. 1 Scenic Route is divided into four sections according to the theme characteristics, Nanyuanling and Huangkeng Town: for ecological exploration tours, the characteristic theme of "Bishui Danshan, Window of Creatures" is displayed; Huangkeng Town, Yilikou Town: For a rural vacation trip, show the characteristic theme of "Lin Hai Bamboo Township, Landscape People's Home"; Yingkou Town--Wufu Town: For a historical and humanistic journey, it shows the characteristic theme of "the country of science, the spirit of people"; Wufu Town - Nanyuanling: For the landscape tea tour, show the theme features of "Wangu Landscape, Wanli Tea Ceremony". In the design, "No. 1" and the "Yi" character of Wuyi Mountain are combined to form a brand logo, which reflects the mountain roads, waterways, nature and human history of Wuyi Mountain in the details of the strokes and the gradient of blue smoke and rain.