武夷山国家公园1号风景道品牌设计

项目背景——

武夷山国家公园1号风景道途经武夷山国家公园核心区域、黄坑景区、楠木林景区、考亭书院五夫朱子故居等30余处精彩景区和文化景点，构筑起大武夷生态旅游环线，全面展现闽北优质的文化和旅游资源。

武夷山国家公园1号风景道按主题特色分四段，南源岭一黄坑镇:为生态探索之旅，展示“碧水丹山，生物之窗”的特色主题;黄坑镇一营口镇: 为乡村度假之旅，展示“林海竹乡，山水人家”的特色主题;营口镇--五夫镇:为历史人文之旅，展示“理学之邦，人杰地灵”的特色主题，五夫镇--南源岭:为山水茶之旅，展示“万古山水，万里茶道”的主题特色。

Wuyi Mountain National Park Scenic Byway No. 1 passes through the core area of Wuyi Mountain National Park, Huangkeng scenic area, Nanyu Lin scenic area, Kaoting Academy Wufu Zhu Zi's former residence and other more than 30 wonderful scenic spots and cultural attractions, constructing a large Wuyi ecotourism loop, a comprehensive display of northern Fujian high-quality cultural and tourism resources.

Wuyi Mountain National Park No. 1 Scenic Road according to the theme of the characteristics of the four sections, Nanyuanling Huangkeng Town: for the ecological exploration of the trip, showing the "blue water, mountains, biological windows" characteristic theme; Huangkeng Town, Yingkou Town: for the rural vacation trip, showing the "forest and bamboo township, landscape homes "The characteristic theme; Yingkou Town - Wufu Town: for the history and humanities tour, show "the state of science, outstanding people," the characteristic theme, Wufu Town - Nanyuanling: for the landscape tea tour, show "ten thousand ancient landscapes, ten thousand miles of the tea route Wufu Town - Nanyuanling: a landscape tea tour, showing the theme of "ten thousand ancient landscapes, ten thousand miles of tea route".