万田品牌设计

Brand：万田

Design：Nagongzi Design Lab.

我们以两双袜子的剪影来作为图形，尝试用图形化的设计来表达品牌理念，文字与icon的结合使整体品牌更加灵动与形象。同时我们采用深沉稳定的深绿色作为品牌设计的主色调，不仅仅因为绿色代表的“健康”属性，更契合品牌产品，也因为绿色在视觉系统中的流畅性和辨识度。绿色设计的含义是“以人为本”设计原则的体现，绿色思维也是人性思维的反映。因此，我们在产品设计中，还加入了产品的人性化设计，即注重产品能更好的满足个人的需要，包括功能更加完善，使用起来更加安全、舒适，外观更加美观等。万田袜子的原材料由自然纤维构成，这样包括了安全、自然、人性的含义，才能算得上真正意义上的绿色产品和绿色设计

We use the silhouettes of two pairs of socks as graphics and attempt to express the brand concept through graphical design. The combination of text and icons makes the overall brand more agile and vivid.At the same time, we use deep and stable dark green as the main color tone of the brand design, not only because green represents the "health" attribute, but also because of the smoothness and recognition of green in the visual system.The meaning of green design is the embodiment of the "people-oriented" design principle, and green thinking is also a reflection of human thinking. Therefore, we have also incorporated a humanized design into our product design, which emphasizes that the product can better meet personal needs, including more complete functions, safer and more comfortable use, and a more aesthetically pleasing appearance.The raw materials of Wantian socks are composed of natural fibers, which includes the meanings of safety, nature, and humanity, in order to be considered a true green product and design in the true sense.

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