EUDORA：甄选源自澳洲的天然食品｜品牌VI系统设计

EUDORA

Eudora, a consumer product company specialized in Australian and Zelanian farm produce. The founders named the company “eudora” - a girl’s name in Latin meaning “gift of happiness” – with the wish to bring happiness to all the customers. We got inspiration from the meaning of the brand name and designed the image of a smiling girl for the brand to pass the happiness on to its customers.

来自澳洲的 eudora ，是一家专营澳大利亚及新西兰农副食品的快消品公司。公司名 “eudora” 原是一个拉丁文女子名，意为“幸福的礼物”。创始团队以此命名，是希望其甄选的产品能够带给消费者幸福感。在设计时，我们便从 eudora 的词义出发，通过一个微笑的女孩形象，将这份美好的祝福传达给消费者。

ART DIRECTOR: Zhang Lianggang 张椋刚

CLIENT: Eudora

PRESENTED BY: CES 创元系（原奇点传达）