SEHNSUCHT-陌上花开香薰包装全案设计

项目 | PROJECT

SEHNSUCHT-陌上花开 香薰/ 2023.05

服务 | SERVICE

品牌设计 / 包装设计

项目背景

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“陌上花开”是一款香薰品牌，名称取自吴越王写给夫人的信“陌上花开，可缓缓归矣”。寓意为田间阡陌上的花开了，你可以一边赏花，一边慢慢回来，或者小路上的花儿都开了，而我可以慢慢等你回来。 隐意:春天都到了，你怎么还没有回来。形容吴越王期盼夫人早日归来的急切心情。

译为“SEHNSUCHT”这是一个德语名词，译为“渴望”，“苦思”，“向往或者“渴求”或更广泛地翻译为“强烈的思念”，它描述一种浓烈的情感状态。

"Mo Shang Blossom" is a fragrance brand, the name is taken from the letter written by King Wu Yue to his wife, "Mo Shang Blossom, can slowly return". The meaning is that the flowers on the field are blooming, you can enjoy the flowers and come back slowly, or the flowers on the path are blooming, and I can wait for you to come back slowly. Hidden meaning: Spring has arrived, why haven't you come back yet. Describe the anxious mood of King Wuyue looking forward to his wife's early return.

Translated as "SEHNSUCHT" is a German noun that translates as "longing", "bitter thinking", "yearning or "longing" or more broadly translated as "intense longing", which describes a strong emotional state.