SDD _ 植萃洁颜油详情页策划 _全案分享

品牌名称：SDD植萃洁颜油

品牌策略&创意：陈昕

项目设计：陈昕

设计呈现：_CHEN XL

项目指导：张南风

品牌理念：

“平衡与克制 做好肌肤调理的第一步”

疏于打理”与“过度打理”是皮肤护理失效的症结所在我们一直倡导用更安全的方式卸妆,但市面上普遍对卸妆油有着很强的偏见认为它太油、甚至认为它刺激探寻卸妆油的清洁度、温和度与舒适度之间的平衡点是SDD一直恪守的偏执。

"Balance and restraint: the first step to skin conditioning"

Neglect" and "overcare" are the crux of skin care failure, we have always advocated a safer way to remove makeup, but there is a strong prejudice against cleansing oil in the market, thinking that it is too oily, and even thinking that it stimulates the search for the balance between cleanliness, gentleness and comfort of cleansing oil, which SDD has always adhered to.

服务内容：品牌概念梳理+详情页策划

策划思路：品牌整体风格定位为大方简约风格，以暖色调为主调，突出品牌天然健康的产品核心，以绿色为设计辅助色，再次强调该品牌的草本成分，加深消费者对该品牌的印象与视觉效果，满足受众群体追求天然草本产品的喜好。

项目整体包含了产品详情页、品牌理念、市场现状分析，涉及到内容较多，仅节选部分展示，文字内容以、实际效果以客户最终上线版为准。

The overall project includes product detail page, brand concept, market status analysis, involving a lot of content, only excerpts are displayed, and the text content is based on the actual effect of the customer's final online version

本作品版权归甲方所有，以正式转交甲方，这里仅用于学习交流展示。