FRASR_白麝香香水_详情页策划全案_分享

服务团队：FRASR品牌设计

项目设计：陈昕

项目策划：晓宫、芝芝

项目指导：张南风

项目时间:2023

产品灵感溯源：

1.这是一个结合木质+简约风+佛系的香水香味温柔贴近自然一种可以百搭，随手拿来穿香，就是合适的选择。

This is a perfume that combines wood + simple style + Buddhism, the fragrance is gentle and close to nature, and it can be versatile, and it is a suitable choice to wear incense at hand.

2.檀木香闻起来干净，温柔而且留香久，与其他香料搭配后，可以营造出郁郁葱葱自然森林的氛围或者类似于古董木质家居的香味，在使用檀木调香水时我们能感受到那份木质香带来的安心与沉静。

Sandalwood smells clean, gentle and long-lasting, and when combined with other spices, it can create a lush natural forest atmosphere or a scent similar to an antique wooden home, and we can feel the peace and calm brought by the woody fragrance when using sandalwood perfume.

3. 简约风的设计,结合草木元素的创作天人合一， 佛系是-种让你无需思考，无需考虑穿搭场合，喷洒皆由心的类型。香味温柔贴近自然偶尔佛系一把，才能活得悠哉游哉。

The simple design and the combination of grass and wood elements are the one of nature, and the Buddhist system is a type that allows you to spray without thinking, regardless of the occasion. The fragrance is gentle and close to nature, and occasionally a handful of Buddha ties can live leisurely

项目整体包含了产品详情页、颜色规范、字体选择，产品市场调研分析等，涉及到内容较多，仅节选部分展示，文字内容以、实际效果以客户最终上线版为准。

*本作品版权归甲方所有，以正式转交甲方，这里仅用于学习交流展示。*

*The copyright of this work belongs to Party A to officially transfer to Party A, and it is only used for learning and communication display. *