【咖啡品牌】创客咖啡CHUANGKE - 美好时分 创客相伴

項目 | PROJECT

创客咖啡品牌设计

工期 | duration

2023.5.12 - 2023.5.17

服務 | SERVE

品牌设计

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创客咖啡基于创客中心成立，依托互联网大赛进行服务。随着美团、字节跳动、腾讯等互联网巨头先后战略投资咖啡赛道，市场前景十分可观。咖啡江湖分两派，一派是速溶，一派是现磨。速溶的标杆是雀巢，国内已经涌现出了三顿半、永璞、隅田川等品牌。现磨的标杆是星巴克，开连锁咖啡馆是标志性动作，Manner、M Stand、Seesaw等品牌是后来者。创客咖啡结合两者打造创意咖啡，创意咖啡并非新鲜事物，在欧美等成熟咖啡市场早就存在了，通俗点理解其实就是“混搭”。比如以咖啡作为基底，搭配巧克力、水果、植物奶等材料，做成各种口味咖啡。与其说是咖啡，倒不如说是风味饮料，受众更为广泛。

Maker Coffee was established based on the Maker Center and provides services based on Internet competitions. As Internet giants such as Meituan, ByteDance, and Tencent have successively invested strategically in the coffee track, the market prospect is very promising. There are two factions in the coffee world, one is instant and the other is freshly ground. The benchmark for instant products is Nestle, and brands such as Santon, Yongpu, and Sumidachuan have emerged in China. The benchmark for freshly ground coffee is Starbucks, and opening a chain of cafes is a symbolic move. Brands such as Manner, M Stand, and Seesaw are latecomers. Maker Coffee combines the two to create creative coffee. Creative coffee is not a new thing. It has long existed in mature coffee markets such as Europe and the United States. The popular understanding is actually "mash-up". For example, use coffee as the base and mix it with chocolate, fruit, vegetable milk and other materials to make coffee of various flavors. Rather than coffee, it is better to say that it is a flavored drink, and the audience is wider.

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设计 | DESIGN

YINHOK 顏鶴