虾蟹世界，来巡王蟹！ | 巡王蟹品牌设计

项目｜巡王蟹品牌设计

时间｜2023.5.16

服务｜SERVICE

品牌策略/标志设计/VI设计

设计｜文豪_WenHao

动效｜文豪_WenHao

随着虾蟹煲品类的发展日益成熟，市场上的虾蟹煲门店也在不断增加，对虾蟹煲的消费者来说，市场竞争变得越来越激烈，对消费者来说，就餐时可以选择的门店越来越多了。在这样的环境下，无论是品牌方还是消费者的品牌意识都在觉醒并不断增强。并且目前市场上虾蟹煲的这个品类口味比较单一，已无法满足全国各地消费者的口味需求。

因此创始人长期调研、考察，尝试不同地域、口味、制作方式之间的差异。经过不断的摸索和尝试，开创了具备独自理解的虾蟹堡配方并且不断尝试。创造了属于他的虾蟹世界。

故巡王蟹以虾蟹堡为主打产品，相比其他虾蟹堡的种类单一，巡王蟹种类丰富，打造食全食美的虾蟹世界。

-

With the development of the shrimp and crab pot category becoming more and more mature, the number of shrimp and crab pot stores in the market is also increasing. For consumers of shrimp and crab pot, the market competition is becoming more and more fierce. There are more and more stores to choose from. In such an environment, the brand awareness of both the brand side and consumers is awakening and constantly increasing. Moreover, the taste of this category of shrimp and crab stew in the market is relatively single, which can no longer meet the taste needs of consumers all over the country.

Therefore, the founder has conducted long-term research and investigation, and tried the differences between different regions, tastes, and production methods. After constant groping and trying, he created a uniquely understood shrimp and crab recipe and kept trying. Created his own shrimp and crab world.

Therefore, the main product of King Crab is shrimp and crab burgers. Compared with other shrimp and crab burgers, there are only a few types, and there are many types of crabs.