to do Brand ｜ 请带走一枝花

WHO LIKE是一家新式茶饮品牌，其主标识的形象从「花语」出发，以「___WHO LIKE___」的句式概念进行延展。在辅助图形上，以首字母W为花朵，L为根茎组合成「一支花」，并以12个不同形态的「W」（花）自由地缠绕在不同应用上，形成丰富的延展变化，传递WHO LIKE随性、浪漫的品牌气质，同时也表达对顾客的美好祝愿。

-

WHO LIKE is a new scented tea brand whose main logo is an extension of the “___WHO LIKE___" syntactic concept, starting from the “flower language". The initial W is the flower and L is the root to form a “flower". And 12 different forms of “W" (flower) are freely entwined in different applications to form a rich extension. This is a symbol of WHO LIKE's spontaneity and romance, as well as an expression of good wishes to customers.

-

DA：StudioTODO

AD：陈佩涵&禤祺东

3D：夏菀笛

P：贾宾

CL：WHOLIKE

2022