毕业设计 | “幻野”咖啡品牌设计

【幻野咖啡】

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作品Production | “幻野”咖啡品牌设计

设计类别Design category | 品牌设计、IP形象设计

设计Design | 大COCO

指导老师Tutor | WUHAOZHEN

设计院校University | 郑州工商学院

专业方向Majior | 视觉传达设计

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在前几年新冠疫情压力下，职场中青年快节奏消费带动快消品牌的发展，随着国内年轻消费群体的崛起，未来中国咖啡行业市场将不断扩容。结合当前职场中青年的快节奏消费现象，对中国咖啡市场中各大品牌的设计内容进行分析，找寻目前新形势下咖啡品牌设计面临的问题。本设计以咖啡品牌为主，从社会快消现象出发，分析国内咖啡市场发展方向，从而创作出符合目前潮流，且具有独特文化的“幻野”咖啡品牌。

Under the pressure of the new crown epidemic in previous years, the fast-paced consumption of young people in the workplace has driven the development of FMCG brands, and with the rise of young domestic consumer groups, the market of China's coffee industry will continue to expand in the future. Combined with the fast-paced consumption phenomenon of young people in the current workplace, this paper analyzes the design content of major brands in the Chinese coffee market to find out the problems faced by coffee brand design under the current new situation. This design is mainly based on coffee brands, starting from the phenomenon of social fast-moving consumer goods, analyzing the development direction of the domestic coffee market, so as to create a "phantom wild" coffee brand that conforms to the current trend and has a unique culture.

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