趣野品牌活动KV主视觉设计

项目背景

露营作为一种全新的旅游生活体验形式,已然成为现代旅游业发展的新亮点,露营文旅产业也成为全国许多地区发展的重点之一。而对我们来说，更大胆去创造新的“青年活力场”的契机来了。

Camping as a new form of tourism life experience has become a new highlight of modern tourism development, and the camping culture and tourism industry has become one of the key development priorities in many regions of the country. For us, the opportunity to create a new "Youth Vitality Field" has come.

品牌理念

为热爱生活，追求生活中的仪式感，追求个性的年轻人打造的赋有社交属性的露营品牌。

A camping brand with social attributes for young people who love life, pursue a sense of ritual in life, and pursue individuality.