侘寂风花店Ⅱ——不语花野品牌延展SILENCE

项目 | PROJECT

SILENCE 不语花野

服务 | SERVICE

品牌设计/产品包装/物料设计

机构 | AGCY

SPIRITLAKE 灵湖设计

摄影 | PHOTO

不语花野

"This is the talk of the flower

The truth of the blossom"

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不语花野是一家位于杭州的侘寂风花店，侘寂意味着：不完美事物的内在体现。在杭州这个温柔充满诗情画意的城市里，主理人希望这家花店能带来更多的浪漫与生命力。

SILENCE is a Wabi-Sabi flower shop located in Hangzhou. Wabi-Sabi means: the inner manifestation of imperfect things. In Hangzhou, a gentle and poetic city, the manager hopes that this flower shop can bring more romance and vitality.

为了让花店的品牌形象更加具有记忆点，我们为此延展了包装的设计，通过品牌LOGO的文字拆解，作为图形，让包装变得更加时尚与简洁。

In order to make the brand image of the flower shop more memorable, we have extended the design of the packaging, dismantling the text of the brand LOGO as graphics to make the packaging more fashionable and concise.