腾讯视频纪录片品牌

Brand design: Yong Design

DesignDirector: Yongzhan Wei、Yongfeng Gao

Creative：Yongzhan Wei

Designer: Yongzhan Wei

Tencent video documentary brand keywords: young, clear memory point, sense of quality, creative, existing impression of users, and Tencent video has a certain association

Analysis of the crowd watching Tencent documentary: Part of them are 25-30 years old, white-collar workers, literary style, rational and mature, stable and focused, and have a quality life

With the entry of new media and private enterprises in recent years, the communication channels and production space of documentaries have been broadened, and the types of documentary channels and contents have been increased, making the public more familiar with documentary works and accumulating a group of core users.

Brand awareness: The interviewed young users have a vague classification of the styles of various documentary platforms, believing that each platform has self-made or exclusive documentaries