钻石小溪x宋戈｜蜂蜜包装｜德国蜜液食品包装设计

DESIGN PROJECT | 钻石小溪

-DESIGN GROUP | 宋戈

-PRODUCT ANALYSIS | 品牌背景「钻石小溪」蜂蜜,作为蜂蜜行业的杰出品牌,自1991年创立至今,一直秉持着专业的态度,致力于为国人严选全球优质的自然成熟蜂蜜,承袭来自大自然的甜蜜力量。品牌自2015年进入中国市场,就在缔造健康生活领域进行不断的探索与研究,并与中、美、德、意等全球多国领先的蜂蜜生产机构合作,融合来自全球各地先进的科技智慧,确保钻石小溪每一瓶蜂蜜产品都是自然、纯净、活性、健康的。

-DESIGN CONCEPT | 设计理念 用天然的设计视觉呈现品质，功效，天然的蜂蜜包装，用符号化的语言配以温柔的画风呈现清透的蜂蜜质感，与滋润的触感；通过创意与产品巧妙结合，用简约的文字排版，把专注力放在产品主视觉带来的天然与轻盈感。

The brand background "Diamond Creek" honey, as an outstanding brand in the honey industry, has been adhering to a professional attitude since its establishment in 1991, committed to strictly selecting global high-quality natural mature honey for the Chinese people, inheriting the sweet power from nature. Since entering the Chinese market in 2015, the brand has been continuously exploring and researching in the field of creating a healthy life. It has collaborated with leading honey production institutions in many countries around the world, such as China, the United States, Germany, and Italy, integrating advanced technological wisdom from all over the world to ensure that every bottle of honey in Diamond Creek is natural, pure, active, and healthy.

-CREATIVE DIRECTOR | 米松

DESIGNERS | 宋戈

seanIllustrators | 小静

C4D | 宋戈