GrandS Brand KeyVision

这是一款咖啡品牌的主视觉设计，我们通过方形来当作节点，控制多个区域，使每个区域都是有规划性的，正如品牌的理念，我们希望品牌的每一个阶段都是有计划性，有组织性的进行发展。无论是人类，还是动物，或者是字体，节点对于它们都是十分的重要，对人类来说节点就是骨骼肌肉，控制着每一个肢体，而对于字体来说，节点就是它的转折。我们为Grands设计了主视觉，字体以及一些列延展，我们做它的初衷就是希望它能与其他咖啡品牌脱离开来，使它看起来新颖又理性。

This is the main visual design for our coffee brand. We utilize squares as nodes to govern multiple areas, ensuring a well-coordinated and systematically planned development at every stage, aligning with the core principles of our brand. Just like the importance of nodes for humans, animals, and fonts, they serve as vital elements. For humans, nodes are analogous to skeletal muscles, controlling each limb's movement, while for fonts, they mark crucial turning points. Our purpose in designing Grands' main visual, fonts, and complementary extensions was to distinguish it from other coffee brands, presenting it as a novel and intellectually appealing option.