蜀南竹酒——包装设计

川酒甲天下，精华在宜宾。 宜宾作为中国酒城，独特的地理条件和水源、气候等孕育出了一大批名满天下的名酒。今天白酒已成为宜宾一张响亮的名片。 著名的避暑胜地、中国国家风景名胜区，蜀南竹海也在宜宾，竹子自古以来就代表了君子气节、节节向上的美好寓意。 此设计以竹为体，以酒为媒（竹林 + 川酒这对IP强强之结合），相信借助川酒之名也将起到1+1大于2的推广与宣传之效果。 川酒之精华 + 君子之气节 + 竹海地利之优，必将打破传统白酒在消费者心目中的印象（成为一股清流）。

Sichuan wine is the best in the world, and essence is in Yibin. As a Chinese liquor city, Yibin's unique geographical conditions, water sources, climate, and other factors have nurtured a large number of world-renowned wines. Today, Baijiu has become a loud name card of Yibin. A famous summer resort and one of the top ten forest health centers in China, the Southern Sichuan Bamboo Sea is also located here. Bamboo has represented the festival of gentlemen and the beautiful meaning of upward movement since ancient times. This design is based on bamboo as the body and alcohol as the medium, combining Sichuan wine and bamboo as a pair of IPs. It will have a promotion effect of 1+1 greater than 2. The refinement of Sichuan liquor+the bamboo of gentleman's integrity+the advantages of the bamboo sea will certainly break the impression of traditional Baijiu in the minds of consumers (become a clean stream), and it is believed that it will once again push the impression of Yibin Wine City and the advantages of the bamboo sea to a new peak.