KFI可颂先生×山楂季|钱兔无量|产品应用方案

DESIGN PROJECT | TO BE RICH 钱兔无量

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PRODUCT ANALYSIS | 品牌背景『钱兔无量』以“TO（兔） BE RICH”为广告语，捕捉年轻人痛点，唤醒山楂季。

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DESIGN CONCEPT | 设计理念

用魔性的广告语抢占年轻人视线，互动，以及消费力，用符号化的图案配以红蓝年画风格呈现强烈的节日质感，与招财的愿望；通过盒型创意与产品巧妙结合，用简约的文字排版，把专注力放在产品视觉带来的靓化商超陈列。

Use the magical slogan to seize the audience's attention, interaction, and consumption power, and use symbolic patterns with red and blue New Year pictures to reflect the strong festival connotation and the desire to attract money; through the ingenious combination of box-packed creativity and products, with a simple style Focus on the beautiful display of supermarkets brought by product vision.

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DESIGNERS | 咸鱼

Illustrators | 咸鱼

Blender | 咸鱼