YOURGURT 与伱酸奶 | brand vi+包装+线上下视觉

COMMERCIAL PROJECT / YOURGURT 与伱酸奶 vi

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From creating the Vi of the brand, I designed and distributed a series of brand by myself, including logo, vi system, IP application, illustration, font design, packaging design, poster design and photography supervision tone, in combination with the concept that the brand manager wants to express and convey to the public and target audience.

从品牌的Vi构建开始，结合品牌方所想表达和传递给社会大众及对标客群的理念，全权由我本人设计并完成发散一系列有关品牌的内容，其中包括logo、vi使用规则规、IP形象创想应用、主题色方向、字体设计、包装设计、新媒体海报设计及产品摄影监制调性等。这次的设计主题- 与伱酸奶，健康生活方式落地的饮品结合品牌符号及摄影，希望给社会大众带来一种新潮的吸引。