HOTEL THREE brand design | 叁号客栈vi+包装+视觉

COMMERCIAL PROJECT / HOTEL THREE vi

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From creating the Vi of the brand, I designed and distributed a series of brand by myself, including logo, vi system, IP application,illustration, font design, packaging design, poster design and photography supervision tone, in combination with the concept that the brand manager wants to express and convey to the public and target audience.

I designed the logo, fonts and IP characters according to the original ingredients. The special elements are depending on sea waves, sea cucumbers, hotel eaves, and abstract graphic. I chose to use the wave line, which is used as the background of packaging, the font benchmark of logo, and the modeling derivation of characters. "Three" is used as the main icon logo, which is simplified graphically. The portrait of an IP character with open arms has a feeling of welcoming.

I designed the combination of taste or ingredient to create theme colors and contrast colors, creating story illustrations with brand stories to make the brand vivid. The wooden package is now on sale.

从品牌的Vi构建开始，结合品牌方所想表达和传递给社会大众及对标客群的理念，全权由我本人设计并完成发散一系列有关品牌的内容，其中包括logo、vi使用规则规、IP形象创想应用、插画、字体设计、包装设计、新媒体海报设计及产品摄影监制调性等。

品牌方提供品牌故事背景：古代繁华的街市上坐落的一家以珍贵食材海参及虫草花烹制佳肴的客栈，古法制今，延传下来，生产包装为家家相传的即食海参。我根据原食材的构想进行了logo和字体及ip人物的设计。以海浪，海参，客栈屋檐，抽象的图形共有特征线条为特别元素，作为物料的背景底纹，logo的字形基准，人物的造型衍生。将“叁”作为主体图标logo,图形化简化，古风象形字平衡两端以示高级平均平和。ip人物打开双臂的人像有种以人为本，打开双臂迎来送往的感觉。运用和味道或原料相结合创作出主题色和撞色搭配。以品牌故事创作故事插画，使品牌内涵更为生动形象。礼盒装保留木质的古韵特色，现已投入销售。