舒肤亲｜护肤品产品包装设计

母婴级润肤品｜产品包装设计

世界上每一天都会有新生宝宝降生，现有的婴童护肤市场,面对五彩缤纷各式各样的品牌产品,消费者的选择和购买是有多种因素构成的，产品的视觉形象作为商品最重要且最直观的一部分,占据了重要的影响。包装设计看似很简单的事情，但是做起来可没有那么容易。

婴幼儿产品包装设计色彩是最容易识别的设计要素，用色是包装的关键因素之一。色彩是能够刺激消费者购买的直观感受因素。

对于产品包装来说，如果不能让消费者从包装上得知产品包装里面的内容，即使做的再花里胡哨、色彩丰富的设计也很难刺激消费者的购买欲望。

Every day in the world, new babies are born. In the current infant and child skincare market, consumers' choices and purchases are influenced by various factors when faced with a variety of brand products. The visual image of products, as the most important and intuitive part of the product, plays a significant role. Packaging design may seem like a simple task, but it's not that easy to do.

Color is the most easily recognizable design element in infant and toddler product packaging design, and color is one of the key factors in packaging. Color is a visual perception factor that can stimulate consumers to make purchases.

For product packaging, if consumers cannot be informed of the content inside the product packaging from the packaging, even with flashy and colorful designs, it is difficult to stimulate consumers' purchasing desire.