INROOM 隱世

BRAND IDENTITY / INROOM

INROOM is a bar located in Shilin, Taipei. The Chinese name is 隱世, which aims to light the lights for the lost people and guide them to find their way. It also represents an oasis hidden in the corner of the city. The brand logo uses the letters of INROOM to piece together Chinese characters 隱 , and adds arches and wine glass elements to the Chinese logotype to strengthen the concept. The brand color uses calm green to bring people to the oasis in the city, and uses gold to light up the lights.

INROOM是一间位在台北士林的酒吧，中文名为隐世旨在为迷惘的人们点灯并指引他们找到方向，也同时代表着隐藏在城市角落中的世外桃源。品牌logo用INROOM的字母去拼凑成中文的隐字，并在中文字中加入拱门和酒杯元素强化概念意象，品牌色选用沉稳的绿带着人们来到城市中的绿洲，并用金色点亮灯光。