湖城友礼—城市文化创意品牌

项目 | PROJECT

湖城友礼/2023.06

服务 | SERVICE

品牌设计/LOGO设计

设计 | DESIGN三告San

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湖城友礼是一个具有地域特色文化的文化创意品牌，独属于衡水市的文化品牌。衡水市具有悠久的文化历史的同时，还拥有着4A级旅游景区，衡水湖。随着衡水市旅游业发展，文化创意产品越来越受到重视。而且，衡水市缺乏相应的、知名的文化创意品牌和成套的系列文化创意产品。以城市为主题的文化创意产品开发，需要以当地风貌与人文风俗为依托，将传统文化元素与现代时尚产品融为一体，吸引潜在游客前来观光"打卡"并购买特色文创产品，间接达到城市形象宣传与二次招揽游客的作用。

Hucheng Youli is a cultural creative brand with regional characteristics, which belongs to Hengshui City only.Hengshui City has a long cultural history at the same time, but also has a 4A level tourist scenic spot, Hengshui Lake. With the development of tourism in Hengshui City, cultural and creative products are paid more and more attention. Moreover, Hengshui City lacks corresponding, well-known cultural and creative brands and complete sets of cultural and creative products. The development of cultural and creative products with the theme of city needs to rely on local styles and cultural customs, integrate traditional cultural elements with modern fashion products, attract potential tourists to come to visit and "punch in" and buy characteristic cultural and creative products, and indirectly achieve the role of city image promotion and second attracting tourists.