乳清威化蛋白棒包装设计 | 食品包装 | 包装设计

DESIGNER 平面视觉呈现 | 康康

LAYOUT 版式 | 康康

C4D RENDER 产品渲染 | 康康

从迅速增长的百亿市场新品类，到资本追逐的健康饮食新赛道，再到明星网红带货新选品，代餐与轻食正是中国人在追求健康生活方式的趋势中迅速崛起的消费选择。 以控卡、营养、方便、省心、科学等为标签的代餐食品正迅速成为当代青年健康生活的首选。本次设计希望能够通过观察消费者在饮食选择上的新态度进行个性化、多元化、年轻化的表达。

From the rapidly growing new categories of tens of billions of yuan, to the new track of healthy eating chased by capital, to the new selection of celebrity Internet celebrities, meal replacement and light food are the consumption choices that Chinese rapidly rise in the trend of pursuing a healthy lifestyle. Meal replacement foods with the labels of card control, nutrition, convenience, peace of mind, science, etc. are rapidly becoming the first choice for the healthy life of contemporary youth. This design hopes to personalize, diversify and rejuvenate by observing consumers' new attitudes in dietary choices.