潮流风格高尔夫品类-品牌视觉+IP形象设计

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站酷首发·非请勿转

-PTGOLF 平头哥·play the game-

PTGOLF是以高尔夫服饰，外设，推杆，准线球等内容作为主要品类的高尔夫品牌

在前期沟通中，结合市场状况，我们和品牌方共同确认了，不做一个特别“正”的高尔夫品牌

因为在高尔夫市场上，最不缺国际化的品牌视觉形象，反而切潮流线和小众类别的品牌，更容易在红海的市场中，形成竞争力

PTG名称的由来是创始人的昵称“平头哥”而来，“平头哥”在自然界中代指蜜獾，它也同样具有很强的个性和话题性

在运动竞技中，蜜獾象征着不服输的形象，所以我们在构建品牌的时候，结合品牌潮流风格的定位，将蜜獾作为品牌的IP形象进行设计

在视觉体系的设计中，考虑到蜜獾形象本身就具有极强的视觉表现力，在前期如果在体系中塞入过于复杂的图标、太多的辅助图和框架概念，不利于品牌方作为初创品牌后期的执行应用。所以我们力求简化对于图标部分的过度装饰，让图标的功能只有便于识别与记忆，将品牌的辨识度放在IP形象上做拓展。这种有侧重，有强弱，有分离的视觉体系，更能在视觉建立初期，保证品牌精简露出便于记忆的前提下，增强品牌的辨识度和差异性。

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In the design of the visual system, considering that the image of the honey badger itself has a strong visual expression, in the early stage if the system is crammed into too complex ICONS, too many auxiliary drawings and frame concepts, it is not conducive to the brand as a start-up brand in the later stage of the implementation of the application.

Therefore, we strive to simplify the excessive decoration of the icon part, so that the function of the icon is only easy to recognize and remember, and the brand's recognition is expanded on the IP image. This kind of visual system with focus, strength and separation can enhance brand recognition and difference under the premise of ensuring brand simplification and easy memory in the early stage of visual establishment.

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logo/icon design:hualun

layout design:xutian

poster design:liuchang & wangxiaotong

graphic design:liuchang & wangxiaotong

C4D:sunwenhao

IP- C4D：sunwenhao

Result-diagram design：Ghada/Kwaku/cham/Kamo

*提案中部分图片素材来自网络，未做商业使用，侵删