今日超A×同道|蜂蜜包装|益生元麦卢卡蜜液食品包装设计

DESIGN PROJECT|AMAZING DAY 今日超A·益生元麦卢卡蜜液

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DESIGN GROUP|同道设计TONGDAO BRAND

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PRODUCT ANALYSIS|品牌背景

『今日超A』以“坚信用食材本真的力量”为中心理念，捕捉灵感，唤醒活力。

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DESIGN CONCEPT|设计理念

用轻盈的设计视觉呈现品质，功效，天然的蜂蜜包装，用符号化的语言配以温柔的画风呈现清透的蜂蜜质感，与滋润的触感；通过盒型创意与产品巧妙结合，用简约的文字排版，把专注力放在产品主视觉带来的天然与轻盈感。

Using lightweight design to visually present quality, efficacy, and natural honey packaging, using symbolic language and gentle painting style to present a clear honey texture and moist touch; By cleverly combining box style creativity with the product, and using simple text layout, we focus on the natural and lightweight feeling brought by the main visual experience of the product.

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CREATIVE DIRECTOR|宋洋

DESIGNERS|宋洋 sean

Illustrators|小倩

EFFECT|小鱼 小杨

FLASH|李广

COPYWRITING|Bella