【祥禾饽饽铺】祥禾粽

端午食粽的风俗，千百年来盛行不衰，已成为国人最普遍的民间饮食习俗之一。而中国地大物博，人口众多，正所谓一方水土养一方人，人们饮食习惯会随着地域的变化发生改变，所以粽子也就再各地演化出了不同的风味。

祥禾粽·家乡的山水，以中国广袤的山水为题，将粽子化为山川，远方龙舟竞渡；内盒则侧重于表现中国不同地域的风土，将紫禁的山水、江南的山水、巴蜀的山水、岭南的山水互相连接的同时，选取各地不同口味元素置于山水之中来表现各地风味的不同。

这一盒囊括了中国大江南北不同口味的粽子，是每一个人对家乡口味的记忆，也是对中国味道的共同解读。

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The custom of eating zongzi during the Dragon Boat Festival has been prevalent for thousands of years and has become one of the most common folk dietary customs among Chinese people. However, China has a vast land and abundant resources, and a large population. As the saying goes, one side of the land supports one side of the people. People's eating habits will change with regional changes, so Zongzi has evolved different flavors in different places.

Xianghe Zong, the landscape of his hometown, takes the vast landscape of China as the theme, turning Zongzi into mountains and rivers, and dragon boat racing in the distance; The inner box focuses on expressing the customs and traditions of different regions in China, connecting the mountains and waters of the Forbidden City, Jiangnan, Bashu, and Lingnan regions.

Creative Director：小狼君Langcer Lee

Designers：法老、卷儿、幽幽

Illustrators: 蓝宝、高高

Photographers：蒋老师