ZLGX威士忌酒品牌Logo设计

威士忌酒品牌，英文标识设计。客户希望凸显“档案”的特性，来区分酒的不同系列，并且简洁明了，剔除多余的装饰。于是我直接利用现成字体来做，希望通过字母本身在网格中的排列组合，构成多个“新”的LOGO，而同时又是同一个LOGO。在我所设定的排列规则中，一共有16种不重复的样式，于是他们便成了这16个LOGO，聚在一起时是图案，各自分开时则代表了不同系列的标识。

Whisky brand, logo design. The client wanted to highlight the character of the "archive", to distinguish the different series of wines, and to keep it simple and clear, eliminating superfluous decoration. So I directly used Neue Haas Grotesk fonts to do so, hoping to form multiple "new" logos, but at the same time they are one logo, through the arrangement and combination of the letters themselves in the grid. In the arrangement rules I set, there are 16 non-repeating styles, so they become these 16 logos, together they are patterns, and separately they represent different series of whiskies.