WILD TERRITORY野生领土品牌全案/LOGO/视觉

项目｜WILD TERRITORY野生领土户外露营品牌

服务｜SERVICE品牌梳理/品牌设计/LOGO设计

平面设计｜UNY

动效｜UNY

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野生领土是一个致力于为消费者提供高品质户外露营产品和服务的品牌，其品牌理念主要包括年轻化、品质、轻度假。

野生领土品牌强调年轻化，试图吸引寻求冒险、喜欢探索自然环境的Y&Z世代人群。品牌形象以青春活力的野山羊进行创意延展，精神上鼓励年轻人走出城市，享受自然的馈赠。

野生领土高度重视产品的品质。在设计和制造每个产品时，野生领土都追求功能性、可靠性和舒适度的完美平衡。

野生领土倡导轻度假的旅行体验。品牌认为享受大自然之美不一定要承受高强度冒险运动的风险，相反，让消费者轻松愉悦地享受假期才是更加健康的出游方式。因此，品牌提供休闲设施和活动策划、美食等全套解决方案以确保消费者在野外可以尽情享受一个美好的假期。

最后，在这个周末，让我们做个“领土人”，一起放肆撒野吧！

Wild Territory is a brand committed to providing consumers with high-quality outdoor camping products and services, its brand concept mainly includes youth, quality, light vacation.

The Wild Territory brand emphasizes youth and seeks to appeal to the Y&Z generation who seek adventure and enjoy exploring the natural environment. The brand image is creatively extended by the youthful and energetic ibex, which spiritually encourages young people to go out of the city and enjoy the gift of nature.

Wild Territory attaches great importance to the quality of its products. When designing and manufacturing each product, Wild Territory seeks the perfect balance of functionality, reliability and comfort.

Wild Territory promotes a holiday-light travel experience. The brand believes that enjoying the beauty of nature does not have to bear the risk of high-intensity adventure sports, on the contrary, allowing consumers to enjoy the holiday is a more healthy way to travel. Therefore, the brand provides leisure facilities and event planning, food and other complete solutions to ensure that consumers can enjoy a wonderful holiday in the wild.

Finally, this weekend, let's be territorians and let's get wild together!