古道茗茶—品牌全案设计

项目 | PROJECT

古道名茶 / 2023

服务 | SERVICE

品牌设计 / 包装设计

平面 | GRAPHIC DESIGN

三告San

三维 | 3D

曹操取经Design

项目背景

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“古道茗茶”品牌源于贯穿中华近400年的“茶马古道”。茶是古道之行的最主要的货物之一，也是具有民族代表性意义的货物。而本品牌的主打产品，就是古道上最核心也是最早的货物之一的云南普洱茶。

云南普洱茶茶汤橙黄浓厚，香气高锐持久，香型独特，滋味浓醇，经久耐泡，是国内外知名茶饮。我们采用当下流行的设计将拥有着上百年历史的“茶马古道”和驰名中外的云南普洱茶，融合设计。让它们被更多人了解和知晓!

The brand of "Ancient Road Tea" originates from the "Ancient Road of Tea horses" that has run through China for nearly 400 years. Tea is one of the most important goods on the ancient road, and it is also a cargo of national representative significance. The main product of this brand is Yunnan Pu-erh tea, the core and one of the earliest goods on the ancient road.

Yunnan Pu-erh tea tea soup is a well-known tea at home and abroad, with strong orange and yellow aroma, unique aroma, strong and mellow taste, and long-lasting foam resistance. We use the current popular design will have a hundred years of history of the "tea horse road" and the well-known Yunnan Pu 'er tea, integrated design. Let them be known and known by more people!