大湾的田野｜一次现代农业的美好探寻与实践

滇池流域作为昆明的母亲湖，也是云南省人口密度最高、城镇化程度最高的地区，在昆明高速发展的今日生，态环境逐渐遭受了破坏，水质问题日益凸显。为了保护我们赖以为生的母亲湖，治理滇池水域问题引起了国家及当地政府的重视，1990年，昆明市滇池保护委员会成立，自此开启了艰难的保护治理之路。我们常说,城市的发展是一把双刃剑，伴随城市化的进程必然会对环境及生态造成一定的破坏，我们儿时向往的田园 ，也在逐步被高楼大厦取代 。在建设美丽中国的背景下，作为品牌服务商的应時发生，深入城市更新的各个维度，怀抱美好的愿景，致力能为城市的发展带来更加积极向上的品牌能量。我们希望为这座城市从品牌到实践去塑造一个梦想中的田园童话场所，在这座城市还有一片田野可以让大人和孩子奔跑，希望在这片田野的每一天都是很“哇塞”。

Dianchi Basin, as the mother lake of Kunming, is also the area with the highest population density and the highest degree of urbanization in Yunnan Province. With the rapid development of Kunming today, the ecological environment has been gradually damaged and the water quality problems have become increasingly prominent. In order to protect the mother lake on which we rely for living, the problem of Dianchi Lake water control has aroused the attention of the state and local government. and since then, the difficult road of protection and control has been started. As we often say, urban development is a double-edged sword, and the process of urbanization will inevitably cause certain damage to the environment and ecology. We hope to create a dream idyllic fairy tale place for this city from brand to practice. In this city, there is a field for adults and children to run, hoping that every day in this field is very "wow".

PROJECT: 大湾的田野

BRANDING DESIGN:應時發生

SERVICE：品牌策划/品牌设计/主题内容创意

CREATIVE DIRECTOR : 蒋寅

DESIGN DIRECTOR: 罗晗

ARTISTIC DIRECTOR: 蒋寅

ANIMATION：曾荻皓

ART DIRECTOR:李党青

ILLUSTRATOR：蒋寅/淤雯爽

DESINER：李若楠/杨国凤/黄顺江

COPY WRITER: 张开壮/李艳芝

PRODUCT MANAGER: 张开壮/董健

YEAR: 2022