蓝莓叶黄素脂压片糖包装设计

项目 PROJECT

蓝莓叶黄素脂压片糖

服务 SERVICE

包装设计

设计理念 DESIGN CONCEPT

蓝莓作为产品的主要元素从创意设计上考虑到要产品与包装形象相互相容，蓝莓生长在自然环境中创意点考虑到融入自然回归自然的概念，以蓝莓、山野、叶子作为设计元素，将IP形象进行抽象与具象的手法进行包装的主形象设计，整体的设计具有现代趣味感也能够体现出产品的特点与定位。

As the main element of the product, blueberry takes into consideration the compatibility between the product and the packaging image from the perspective of creative design, and blueberry grows in the natural environment. The creative point takes into consideration the concept of integrating into nature and returning to nature, and uses blueberry, wild mountains and leaves as design elements to carry out the main image design of the packaging by abstract and concrete means. The overall design has a modern sense of interest can also reflect the characteristics and positioning of the product.