PabePabe品牌视觉

PabePabe是一家跨界艺术配饰品牌，品牌提倡「索配饰与艺术之间的界限，提倡实践出不囿于寻常的可能」。品牌字体以小写字母组成，其中小写字母e的「基线」上调，小写字母p的「降部」重合「基线」，旨在制造视觉上的不稳定，以这种视觉的不稳定所带来的冲突、矛盾感回应品牌提倡的理念。同时由字体构成的主视觉形象也具备有各式的变体，「Pabe」作为一个可以随意旋转、组合的模件以最大表面积的形式去占领画面。最大尺寸的物料是一本活页结构的画册，画册的内页图像是产品1:1的对应。品牌新季度更迭，不断增加的过往SKU都得以在线下有限的空间做最大的呈现，以建构品牌连贯的叙事空间。加上提把手后，它可以是一本画册也可以是一个背包。

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PabePabe is a crossover art accessory brand that promotes “the boundaries between accessories and art, and the possibility of practicing the unusual". The brand font is composed of lowercase letters, in which the “base line" of the lowercase letter e is adjusted upwards and the "descending part" of the lowercase letter p overlaps the “base line", in order to create visual instability and respond to the brand's philosophy with a sense of conflict and contradiction brought about by this visual instability. At the same time, the main visual image composed by the typeface also has various variants, and “Pabe" is a module that can be rotated and combined at will to occupy the image with maximum surface area.The largest size material is a loose-leaf structured booklet with 1:1 images of the products on the inside. The brand's new seasons and increasing SKUs are presented in a limited space offline to create a coherent brand narrative. With the addition of the handle, it can be a picture book or a backpack.

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DA：StudioTODO

AD：陈佩涵

P(1-12)：贾宾

P(13-14)：PabePabe

CL：PabePabe

2023