2023 商业卤味案例 / 卤炸范 / 品牌策划

卤炸范 /LUZHAFAN

针对卤味市场打造全新品牌

前期的工作比较多

包括了品牌生态扫描、消费人群探究、经营关键要素、品牌核心创作以及品牌演绎推等一系列调研。用强烈的撞色，缤纷色彩营造出视觉美味的卤味品牌

Create a brand new brand for the bittern market

The preliminary work includes brand ecological scanning, consumer research, key elements of operation, brand core creation and brand deduction

Create a visually delicious marinated brand with strong color contrast and colorful colors

设计：SUN、zhouzhou

策划排版：SUN、zhouzhou