坚果产品创意设计

The Seven Stars Sending Fortunes brand dictates that the design elements are traditional and the style is necessarily Chinese at first glance.

But looking at the current market, the Chinese style of similar products is heavily homogenised, how do we collide to create something new?

Using modern design techniques of star elements, geometric arrays, to form a distinctive cultural impression of the Seven Stars of the Big Dipper.

Let the nut products be immersed in this cultural attribute, with both the blessing of tradition and the visual feeling of modernism.

七星送福的品牌决定了设计元素是传统的，风格也必然是一目了然的中国气质。

但纵观当前市场上同类产品中式风格同质化严重，我们如何碰撞出新意？

采用现代设计手法的星辰元素，几何阵列，构成别具一格的北斗七星的文化印象。

让坚果产品浸淫在这种文化属性里，既有传统的祝福，也有现代主义的视觉感受。