「九房沟」大悟绿茶2023丨包装设计

Brand：九房沟古寨堡

Category：大悟绿茶

Project：品牌主视觉/品牌包装

Time：2023.03

Provenance：湖北大悟

Customer：颜绪生和他的朋友们

Lead Designer / Product Design：酸汽水设计实验室

Photography / Image Refinement：酸汽水设计实验室

-

也是赶巧，能在惊蛰当天完成今年绿茶的新产品。从前期构思，再到后面策划、选样、设计、印刷、定价以及摄影，忙前忙后整整辛苦两个月，但看到定妆照的这一刻，觉得一切都值了。清新自然带有回甘，这是荒野绿茶纯手工采摘和炒制的特点，也正因为春茶“五斤鲜叶一斤成茶”的手工成本，让茶叶自然珍贵了许多。#茶叶助农

2023的NewTag是和光同尘，这个成语是后人从典故中提炼的，原文出自《道德经》：“挫其锐，解其纷，和其光，同其尘。做人还是要懂得“知止守静”，不要锋芒太露，要知道大巧若拙，浑朴如一才是大境界，喝茶也是一样。和光不污其体，同尘不渝其真。

It is also a coincidence that the new product of this year's green tea can be completed on the day of the sting. From the early conception to the later planning, sample selection, design, printing, pricing and photography, I worked hard for two months, but when I saw the makeup photos, I felt that everything was worth it. Fresh and natural with sweet taste, which is the characteristic of pure hand-picking and stir-frying of wild green tea. It is also because of the manual cost of spring tea "five jin of fresh leaves and one jin of tea" that makes tea naturally precious.

NewTag in 2023 is the same as light and dust. This idiom is extracted from the allusions of later generations. The original is from the Tao Te Ching: "To defeat its sharp edges, to resolve its disputes, to share its light and dust. To be a man, you should still know" to keep quiet ". Don't show your sharp edges too much. You should know that it is a great realm to be skillful and simple, and the same is true for drinking tea. Light does not pollute its body, and dust does not change its truth.