【 西凤酒 】品牌新视觉

Ingenious Packaging Inheriting Culture and History

以包装为载体，传承文化历史

From King Wu of Zhou (Zhou Dynasty) feasting his armies to Su Shi (Northern Song Dynasty) singing poems and tasting wine, Xifeng wine never disappeared in history. The accumulation of thousands of years has added its unique cultural charm. The inspiration of this product is to inherit the liquor culture of Xifeng Wine for thousands of years, which gets rid of the static state of utensils, but accumulates and sublimates into a spiritual culture. It is committed to digging out the connotation behind the product and telling an evocative story. The packaging is consistent with the spirit of the Chinese nation, which is a representative work of the combination of commercial ideas and cultural creativity.

从周武王犒赏三军，到北宋苏轼吟诗品酒，西凤酒都不曾在历史中消逝。上千年的积淀为其增添了独具特色的文化魅力。此设计的初衷便是为了传承西凤酒千年来的酒文化，摆脱了纯粹具体的“物”的状态，积淀升华成一种精神范畴的“文化”，致力于挖掘产品背后的历史内涵，讲述一段令人神往的故事。包装的体现形式所蕴含的气质与中华民族精神相契合，是商业思路与文化创意结合的代表作品。

创意出品：硕果创意 设计师：Chen Jun Kai 视觉呈现：Ryan_TBB