茶炮火锅-品牌全案设计

项目背景

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以茶文化+老火锅为特色的主题火锅店

茶煮火锅、祛火祛腻、护肠润胃、天生一对。将茶与火锅做了更深入的结合，以各式茶煮火锅，也以茶入菜，以茶待客，让当代食客多了一份意外的惊喜。希望通过命名设计、品牌视觉、空间、IP形象设计。

彰显山城本色，营造雾都时代氛围感，迎合当下年轻人偏好的回忆式复古风潮，烫着老城滋味，这就是茶炮老火锅。

火锅+茶

The theme hot pot restaurant featuring tea culture + old hot pot

Tea boiling hot pot, remove fire and greasy, protect the intestines and moisten the stomach, a natural pair. Tea and hot pot do more in-depth combination, with all kinds of tea cooking hot pot, tea into the dish, with tea guests, let contemporary diners more than an unexpected surprise. Hope through naming design, brand vision, space, IP image design.

Highlight the essence of the mountain city, create a sense of atmosphere in the fog city era, cater to the current young people's preference for recalling the retro trend, burning the taste of the old city, this is the tea cannon old hot pot.