◉ DOUBLE COLOUR | 粉面菜蛋 🔵⚪🔴
上海/设计爱好者/2年前/2095浏览
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◉ DOUBLE COLOUR | 粉面菜蛋 🔵⚪🔴
In today's consumer market, the phenomenon of homogeneity is very serious. In the face of a wide range of competing products, the brand recognition has been weakened again and again. As the primary observation element of consumers, color can guide consumers to know the brand in the shortest time. So this time our inspiration is Build brand with color.
Stimulate with color, boldly try high-brightness color to highlight the attributes of the product, and make it the first visual symbol. As visual words, the four words of pink eggs are intuitive and easy to understand, which not only effectively convey brand information, but also enhance consumers' recognition of pink eggs, greatly enhance product competitiveness, and thus expand the consumer market.
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如今的消费市场,同质化现象非常严重,面对琳琅满目的同竞品,品牌的辨识度一再被弱化。而作为消费者首要观察元素就是色彩,色彩可以引导消费者在最短的时间里认识品牌。所以,这次我们的灵感就是用色彩塑造品牌-DOUBLE COLOUR .
用颜色来刺激,大胆尝试高明度颜色来凸显产品的属性,让它成为第一视觉符号。粉面彩蛋四个字作为视觉文字直观易懂,不仅有效地传达品牌信息,而且提升消费者对粉面彩蛋的认可度、极大增强了产品竞争力,从而扩大消费者市场。
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