威化蛋白棒包装全案设计

项目 | PROJECT

轻咔怪 威化蛋白棒 / 2023

服务 | SERVICE

品牌设计 / 包装设计

项目背景

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随着消费升级步伐加快，消费市场个性化和多元化的消费趋势更加明显。目前我国有超6成的消费者因为想要进行体重管理、增肌、和塑性需求，除此以外、方便主义者和健康主义者也是代餐的主要用户，随着国内消费者对于健康和外貌的关注度持续提升，将带动代餐需求持续提升。

With the acceleration of consumption upgrading, the trend of personalized and diversified consumption in the consumer market is more obvious. At present, more than 60% of consumers in China want to carry out weight management, muscle gain, and plastic needs, in addition, convenience and healthists are also the main users of meal replacement, as domestic consumers' attention to health and appearance continues to increase, will drive the demand for meal replacements to continue to increase.